Minnehaha Creek Watershed District
Vendi helps MCWD develop an all-new content strategy for a better website
Minnehaha Creek Watershed District (MCWD) protects thousands of water resources in and near Minneapolis. Their aging website, however, needed enhancing to convey the District’s full impact and expertise.
Collaborative core modeling creates a comprehensive content strategy
MCWD selected Vendi, an expert web design agency, to lead its key personnel through a custom core modeling process to:
- Create a go-to online resource with ready, understandable answers
- Increase awareness of MCWD’s vision and projects
- Simplify key processes
- Align the website with organizational changes
From focus groups to finished plan
Before core modeling, Vendi held focus groups and performed research to clarify MCWD’s exact needs. Vendi then directed the core modeling process to improve viewer/website interaction and define core content. To set MCWD up for phase two, Vendi provided a document detailing website architecture, features, functionality, copywriting strategy and visual strategy.