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Case study
City of La Crosse PSA
The city needed to inform the public about the seriousness of COVID-19 and how the community rose to the challenge.
Vendi struck a balance with a reassuring public service campaign.
Services provided
- Digital
- Media
- Photography & videography
Hope in a time of uncertainty and stress
The pandemic upended everything. Vendi collaborated with the city on a public service campaign that:
- Raised awareness of local resources
- Showed local businesses rising to the occasion
- Created a sense of unity
In a time of uncertainty and stress, the video gave viewers hope and encouraged a “stronger together” attitude. It was viewed nearly 120,000 times and broadcast on TV 430 times. The video shoot included social distancing and masking.
City of La Crosse COVID-19 PSA video
