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Case study

City of La Crosse PSA

The city needed to inform the public about the seriousness of COVID-19 and how the community rose to the challenge.
Vendi struck a balance with a reassuring public service campaign.

Services provided

  • Digital
  • Media
  • Photography & videography

Hope in a time of uncertainty and stress

The pandemic upended everything. Vendi collaborated with the city on a public service campaign that:

  • Raised awareness of local resources
  • Showed local businesses rising to the occasion
  • Created a sense of unity

In a time of uncertainty and stress, the video gave viewers hope and encouraged a “stronger together” attitude. It was viewed nearly 120,000 times and broadcast on TV 430 times. The video shoot included social distancing and masking.

City of La Crosse COVID-19 PSA video