The country’s leading label manufacturer has an image to uphold. They chose Vendi as their marketing partner.
In business for more than 75 years, Inland Packaging climbed to the top of the industry by staying current with trends, producing outstanding work and developing breakthrough solutions for its customers. It was Inland that turned the mountains blue on the famous Coors Light label. They relied on Vendi to reflect their commitment to excellence through stunning photography, an updated logo and website, email marketing and sales collateral as well as employee recruitment efforts.
Business to business marketing gets results
Both Vendi and Inland have customers around the country and both are based in La Crosse. Maybe it’s no coincidence that their values align as well with a strong Midwestern work ethic, a commitment to deliver on promises and a strong desire to give back to the community. Vendi helped shape that message to bolster Inland’s recruitment efforts.
New positioning, logo and website updates identity
Vendi understands the importance of differentiation and set out to craft an identity for Inland that reflects the quality, innovation and attention to detail that the label manufacturer is known for. Vendi created an award-winning brand standards guide for Inland that ensures all communication, both internal and external, reflects the company’s mission, values and goals.