Western Technical College
- Full service
Vendi jumped in to help Western uncover and tell a stronger story
Western Technical College in La Crosse, Wisconsin provides students across 13 counties with top-quality technical education. Impactful programs, expert instructors and the newest technology make Western an educational leader.
Western sought an equally adept, advanced marketing and advertising partner to boost its awareness and enrollment. They found that partner in Vendi.
A local college advertising agency committed to client goals
Western selected Vendi for its extensive experience and proven success. As an established higher ed marketing agency in La Crosse, we had existing insight into Western’s overall excellence.
A strategic, comprehensive recruitment campaign
Vendi developed an award-winning campaign and communication strategies that included outdoor, digital and television. We also developed internal web resources for Western and designed its multi-award-winning website focused on recruitment. Project highlights included:
- Research into media and online behaviors of graduating high-school students and adult learners
- Thorough competitive analysis
- New red box theme became an instantly recognizable brand device
- Content strategy that transformed the recruiting experience
- Custom website development using a variety of Drupal modules
- Landing page templates to support programs, events and more
- Usability testing with key audiences, and results-based website refinements
- Videography and photography that brought life and engagement to the the digital campaign
Vendi is honored to help Western increase its market presence and enrollment while reinforcing the value of its technical education.