Panoramic photo of Western Technical College student sitting on a Western red box with two other red boxes in the foreground
Case study

Western Technical College

People needed a better picture of how Western could change their lives and communities.
Vendi’s comprehensive campaign sharpened the focus for new inspiration and closer consideration.

Services provided

  • Brand
  • Creative
  • Digital
  • Marketing
  • Media
  • Photography & videography
  • Research
  • Strategy
  • Web

Vendi jumped in to help Western uncover and tell a stronger story 

Western Technical College in La Crosse, Wisconsin provides students across 13 counties with top-quality technical education. Impactful programs, expert instructors and the newest technology make Western an educational leader.

Western sought an equally adept, advanced marketing and advertising partner to boost its awareness and enrollment. They found that partner in Vendi.

A local college advertising agency committed to client goals   

Western selected Vendi for its extensive experience and proven success. As an established higher ed marketing agency in La Crosse, we had existing insight into Western’s overall excellence.

A strategic, comprehensive recruitment campaign

Vendi developed an award-winning campaign and communication strategies that included outdoor, digital and television. We also developed internal web resources for Western and designed its multi-award-winning website focused on recruitment. Project highlights included:

  • Research into media and online behaviors of graduating high-school students and adult learners
  • Thorough competitive analysis
  • New red box theme became an instantly recognizable brand device
  • Content strategy that transformed the recruiting experience
  • Custom website development using a variety of Drupal modules
  • Landing page templates to support programs, events and more
  • Usability testing with key audiences, and results-based website refinements
  • Videography and photography that brought life and engagement to the the digital campaign

Vendi is honored to help Western increase its market presence and enrollment while reinforcing the value of its technical education.

Western Technical College website
Western Technical College digital ads
“When it came to choosing which agency, there was no question.”
– Amy Thornton, VP Strategic Effectiveness & Engagement
Western Technical College "Two Words" commercial
Western Technical College "Hands On" commercial
Western Technical College billboard
Western Technical College billboard
“We all believe this is a great collaboration.”
– Leslie Hill, Marketing Director