Marine Credit Union
- Full service
Vendi & Marine Credit Union—partners in improving lives
When partners share a similar vision and approach, success is virtually guaranteed. Vendi and Marine Credit Union create and support client success—Vendi through strategic, creative marketing solutions and Marine through simple, fair and friendly money matters that improve lives.
First and foremost….focus groups
Before devising any credit union marketing strategy or creative, Vendi analyzed focus groups of credit union customers separated into key target audience segments. These audiences shared candid concerns, reactions and expectations about money management and doing business with credit unions.
Messaging strategy based on learned insights
Vendi differentiated Marine from other credit unions as surprisingly friendly, simple, fair and flexible. Plus, Marine’s financial services campaign directly addresses concerns credit union prospects and customers deem relevant.
A marketing campaign celebrating simplicity and flexibility
Vendi’s engaging, lifestyle-focused credit union digital marketing campaign centers on Marine’s simple, direct business approach. Strategic messaging and eye-catching custom animation help viewers clearly understand the Marine brand.
The campaign hits the right note
Authentic messaging and innovative media planning have led to campaign performance that consistently exceeds industry benchmarks including CTRs, conversion rates and website session data. Especially rewarding are the gains in new user activity, steadily increasing loan volume and celebrating Marine achieving $1 billion in total assets in 2021.