Image
MCU hero image
Case study

Marine Credit Union

Marine believes dealing with money shouldn’t be harder than earning it.
Vendi’s brand campaign illustrates how that simple approach can improve members’ lives.

Services provided

  • Creative
  • Digital
  • Full service
  • Marketing
  • Media
  • Strategy
  • Video
  • Web

When partners share a similar vision and approach, success is virtually guaranteed

Such is the partnership between Vendi and Marine Credit Union. Both organizations create and support client success—Vendi through strategic, creative marketing solutions and Marine through simple, fair and friendly money matters. Also, both organizations believe in listening FIRST, since listening enables understanding, inspiration and successful execution.

First and foremost….focus groups

Before devising any credit union marketing strategy or creative, Vendi analyzed focus groups of credit union customers separated into key target audience segments. These audiences shared candid concerns, reactions and expectations about money management and doing business with credit unions.

The Vendi team repeatedly heard that money management was difficult and loan acceptance unfair and frustrating. Also, credit union members mentioned that financial institutions—even credit unions—seem to care very little about helping people improve their financial situations. These insights helped Vendi best understand what Marine needed to convey in its credit union advertising campaign.

Messaging strategy based on learned insights

Vendi differentiated Marine from other credit unions as surprisingly friendly, simple, fair and flexible. Plus, Marine’s financial services campaign assets address only (and exactly) the points credit union prospects and customers deem relevant.

A marketing campaign celebrating simplicity and flexibility

Vendi’s engaging, lifestyle-focused credit union digital marketing campaign centers on Marine’s simple, direct business approach. Strategic messaging and eye-catching custom animation help viewers clearly understand the Marine brand.

 

Image
Marine Credit Union billboard
Image
Marine Credit Union digital ads