Marine Credit Union summer recreation campaign original illustration showing a family of four roasting marshmallows around a campfire
Case study

Marine Credit Union

Marine believes dealing with money shouldn’t be harder than earning it.
Vendi’s brand campaign illustrates how that simple approach can improve members’ lives.

Services provided

  • Brand
  • Creative
  • Digital
  • Marketing
  • Media
  • Photography & videography
  • Strategy
  • Web

Vendi & Marine Credit Union—partners in improving lives

When partners share a similar vision and approach, success is virtually guaranteed. Vendi and Marine Credit Union create and support client success—Vendi through strategic, creative marketing solutions and Marine through simple, fair and friendly money matters that improve lives.

First and foremost….focus groups

Before devising any credit union marketing strategy or creative, Vendi analyzed focus groups of credit union customers separated into key target audience segments. These audiences shared candid concerns, reactions and expectations about money management and doing business with credit unions.

Messaging strategy based on learned insights

Vendi differentiated Marine from other credit unions as surprisingly friendly, simple, fair and flexible. Plus, Marine’s financial services campaign directly addresses concerns credit union prospects and customers deem relevant.

A marketing campaign celebrating simplicity and flexibility

Vendi’s engaging, lifestyle-focused credit union digital marketing campaign centers on Marine’s simple, direct business approach. Strategic messaging and eye-catching custom animation help viewers clearly understand the Marine brand.

The campaign hits the right note

Authentic messaging and innovative media planning have led to campaign performance that consistently exceeds industry benchmarks including CTRs, conversion rates and website session data. Especially rewarding are the gains in new user activity, steadily increasing loan volume and celebrating Marine achieving $1 billion in total assets in 2021.

Marine summer recreation campaign fuel pump spot
Marine summer recreation campaign billboard
Marine summer recreation campaign display ads