Aerial color photo of portion of UW-Madison lakefront
Case study

University of Wisconsin–Madison

New, online graduate programs at this Big Ten university are a timely offering.
Vendi’s nationwide recruiting campaigns captured thousands of leads (while lowering the cost per lead) for UW–Madison’s life-changing grad degree programs.

Services provided

  • Brand
  • Creative
  • Digital
  • Marketing
  • Media
  • Photography & videography
  • Research
  • Strategy
  • Web

Vendi drives growth for UW–Madison

Charged with enrollment growth for professional master’s degrees and advanced certificate programs, UW–Madison partners with Vendi to develop and launch multiple national recruitment campaigns. Vendi also helps support a new overarching brand strategy.

Under contract for proven excellence

Vendi is proud to be one of only three firms in the U.S. to hold a contract award with UW–Madison for all eight areas of marketing:

  • Brand strategy
  • Marketing research and insights
  • Marketing planning and execution
  • Digital marketing services
  • Inbound marketing
  • Web development
  • Video production
  • Photography

Vendi is renowned for its extensive experience with and understanding of higher education marketing. We appreciate the intricacies of marketing higher ed to varied audiences. We “get” the mindset of college-bound students, and we know how and where to reach them.

New programs, new challenges, new success

After broadening its scope of programs to meet changing market needs and demands of working professionals, UW–Madison faced the challenges of building awareness of new offerings and recruiting students in a highly competitive environment. Vendi took on those challenges, and elevated program marketing engagement to unprecedented levels.

Through savvy digital strategy, creative and execution, Vendi helps UW–Madison obtain thousands of new leads (while lowering cost per lead) and strengthen its position in the competitive higher-education marketplace.

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