University of Wisconsin–Madison

Vendi becomes an advertising agency of record for UW–Madison

Providing creative and technical solutions for the world-renowned education leader

Since 2015, Vendi has served UW–Madison as an agency of record (AOR)/preferred partner, under contract as one of only three firms in the U.S. to hold an award for all eight areas of marketing at the university: brand strategy, marketing research and insights, marketing planning and execution, digital marketing services, inbound marketing, web development, video production and photography.

UW–Madison trusts Vendi’s proven higher ed marketing experience and expertise

Since our founding, higher education clients have dominated our client roster. Our work in higher education marketing and advertising has been rewarded with extended and renewed contracts, as well as national and regional awards.

A ‘one-stop shop’ for numerous divisions of UW–Madison

UW–Madison partnered with higher ed marketing agency Vendi for several reasons:

• Vendi’s extensive experience ensures a thorough understanding of the goals, needs, structure and intricacies of ever-evolving higher education.
• Vendi understands college-bound students. We know how to find these diverse audiences and execute well-tested creative that appeals to and motivates them.
• Vendi provides a variety of solutions including: research, strategy, brand, creative, media, digital, marketing, web, photography and videography.
• Vendi will work within established branding guidelines to ensure consistency of work between departments and/or divisions within a larger organization.
• Vendi’s higher-ed marketing is never “cookie cutter.” We create one-of-a-kind work that stands out, resonates with large audiences and displays where it will get great results.
• Vendi’s collaborative, innovative marketers take a personal, serious interest in the effectiveness and quality of our work. We have a well-earned reputation for excellence, remarkable skills and well-honed processes.
• Vendi manages every project to an agreed-upon statement of work and budget and ensures client satisfaction.
• Vendi makes communication and budgeting simple, fast and friendly.

Vendi deliverables boost interest, leads, enrollment and simplicity for UW–Madison

Spot-on brand strategy and execution

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Impeccable creative

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Meticulous media planning

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Stand-out digital advertising

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Easy-to-use, custom web work (website design, web development, CMS development, SEO optimization, UI/UX, tech support/website maintenance)

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Essential-reading emails

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Must-watch videos

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Eye-catching out-of-home

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Inspiring collateral

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Elevating UW–Madison divisions, programs and endeavors

Since 1848, UW–Madison has helped improve life for individuals and communities worldwide. Vendi is proud to help this storied institution communicate its excellence and possibilities — and increase enrollment — with new levels of clarity, awareness, speed and cost savings.