Case study

Meri Insurance Services

A new, national acupuncture insurer needed an identity

Vendi developed a brand identity—positioning, name, logo, color palette, messaging, templates and website—that captures the essence of who they are.

Services provided

  • Brand
  • Creative
  • Digital
  • Strategy
  • Web

Say hello to Meri

Acupuncturists need professional liability insurance to practice safely and successfully. When a new insurance provider wanted to bring its comprehensive, custom policy options to this unique market, they asked Vendi for help building awareness and market share.   

An insurance brand that acupuncturists can consider a practice partner

Research, discovery and client collaboration inspired Vendi’s branding experts to recommend “Meri Insurance Services” as a bold company and product name. Client embraced this strong, friendly identity (with a nod to acupuncture meridians) for its abilities to stand out in the industry and relate to acupuncturists as a practice partner.

Powerful partnerships producing extraordinary results

Meri partners with acupuncturists to allow them to maintain the highest level of patient and practice health. Similarly, Meri has partnered with Vendi to ensure the boldest industry introduction and continued progress. By highlighting and clarifying Meri’s unique advantages, reliable coverage options and personal service, Vendi is helping Meri reshape the acupuncture professional liability insurance market and enhance lives.

Meri’s making waves

We’re proud to have brought the Meri brand to life and created the website, marketing collateral and digital advertising currently introducing, clarifying and strengthening the brand for acupuncturists nationwide. And we look forward to helping Meri grow far into the future.

““This is such a unique project and I’ve had so much fun working with you all. Every one of you is an expert on something and it’s so cool seeing all the talent come together.””
– - Sarah N., Project Manager