Trane wanted to make headway in the 'cold chain' industries that rely on industrial refrigeration.
Vendi made sure the right people got the word.
A sound marketing strategy and supporting materials keep Trane top-of-mind with prospects
Vendi supports Trane’s account-based marketing strategy with a multi-faceted approach that includes:
- Targeted email marketing to registrants of major conferences to increase trade show traffic with follow-up email
- Development of technical brochures that highlight Trane’s differentiators
- Production of training videos to provide guidance to sales professionals and ensure a unified approach
- Landing page to move prospects further down the sales funnel
- Digital ads that highlight Trane’s innovative, reliable solutions
- Sell sheets that highlight the benefits of Trane products
- Trade show materials that make Trane stand out
Materials connected customer needs with a reliable, cost-effective and environmentally sound solutions from Trane.
Trane has trusted Vendi to launch several of its successful sales campaigns.
Protecting the Trane brand equity
Vendi helped the business service unit transition to the new Trane brand framework for creative that reflected the refreshed corporate identity of this powerhouse brand.
“Working with Vendi has been such an easy, painless process. The communication on project status was excellent. You were able to interpret what was needed with very little direction.”
– Emily Fann, Trane marketing leader