Panoramic photo slice of an operating room with a CRNA’s face at right looking downward at her patient or other work
Case study


Without nurse anesthetists, modern medicine would be hurting.
With Vendi’s help, the American Association of Nurse Anesthesiology is telling the world that CRNAs provide essential patient care, help safely eliminate pain and deserve respect and support.

Services provided

  • Brand
  • Creative
  • Digital
  • Marketing
  • Photography & videography
  • Research
  • Strategy
  • Web

Vendi is AANA’s ‘We can do it’ agency

The American Association of Nurse Anesthesiology (AANA) represents and supports the nearly 60,000 Certified Registered Nurse Anesthesiologists (CRNAs) in the U.S., helping them achieve the autonomy and appreciation they deserve. AANA targets CRNAs, students, administrators and legislators with web and other resources.

An extension of the AANA team since 2019

Vendi’s branding, advertising and web partnership with AANA began with a rebrand centered on AANA’s dedication to unity, leadership and industry progress. Vendi has also:

  • Created compelling AANA membership campaigns
  • Redesigned AANA’s Anesthesia Facts website
  • Built a new website for CRNA Safe
  • Created AANA’s Continued Professional Certification (CPC) Program website
  • Revamped AANA’s insurance services website
  • Assisted in unveiling AANA’s leadership education program

We have helped AANA best support current members, recruit new members and expand its market presence.

Vendi replaced AANA’s old Sitefinity website with an all-new, robust WordPress site

Vendi redesigned the association’s main member website,, to better support organizational goals, enhance the user experience, support and optimize marketing efforts and align with technology updates within the organization. The ultimate goal of this significant project was to provide CRNAs nationwide with a website laser-focused on their needs. Vendi drove the strategy, architecture, design, development, content, governance and launch of the new site.

An integrated continuing education app helps members stay on track

CRNAs are required to complete core continuing education (CE) courses, programs and activities. To simplify CE tracking and management, Vendi designed and built a custom app, then integrated it into the new website. AANA members can log into the app to access their individualized CE credit tracking, reporting and course suggestions. This popular app also processes membership applications and renewals.

Vendi is proud to be AANA’s go-to agency partner. This smart partnership allows the organization to grow and thrive, while helping current and future CRNAs to excel in their field.