AANA
Services provided
- Brand
- Creative
- Digital
- Marketing
- Photography & videography
- Research
- Strategy
- Web
The American Association of Nurse Anesthesiology (AANA) represents and supports the nearly 65,000 Certified Registered Nurse Anesthesiologists (CRNAs) in the U.S., helping them achieve the autonomy and appreciation they deserve. AANA targets CRNAs, CRNA students, administrators and legislators with web and other resources.
An extension of the AANA team since 2019
Vendi’s partnership with AANA started with a rebranding effort focused on AANA’s commitment to unity, leadership and industry advancement. Since then, Vendi has worked with AANA on several campaign projects to promote its existing resources, introduce new initiatives, recruit and retain members and support the overall nurse anesthesiology profession. Additionally, Vendi has collaborated with the association to complete various web projects, including:
- A new website for AANA
- A website redesign for AANA’s Anesthesia Facts
- A new website for CRNA Safe
- A new website for AANA’s Continued Professional Certification (CPC) Program
- A website redesign for AANA’s insurance services
- A new website for ANAA’s Rm8 innovation lab
Brand and campaign
Vendi assists with the unveiling of new AANA resources
Brand agency Vendi helped AANA brand and promote several new products and services, including:
- Meri professional liability insurance for acupuncturists
- AANA Ascend leadership development program
- AANA Rm8 Innovation Lab
- AANA PROficiency Micro-credentials
Vendi campaigns inspire existing members, invite new members and promote AANA exclusives
Vendi experts continue to strategize, craft, launch and track campaigns to help AANA achieve its goals. Campaigns targeted to current or prospective members include digital advertising, social media assets, emails, and more to highlight AANA initiatives, programs, products and services. Vendi developed a campaign inviting RNs and APRNs aspiring to become CRNAs to join AANA with a new membership type created exclusively to support their advancement.
Partners in projects of every size and scope
As AANA’s go-to ad agency partner, Vendi develops inspiring, informative and effective marketing and advertising solutions that support CRNAs and nurse anesthesiology. Whether it’s an AANA Journal ad for a new micro-credential or a nationwide membership recruitment campaign, Vendi is proud to help AANA grow and thrive, while helping current and future CRNAs to excel in their field.
Web
Vendi replaced AANA’s old Sitefinity website with an all-new, robust WordPress site
Web design agency Vendi redesigned the association’s main member website, AANA.com, to better support organizational goals, enhance the user experience, support and optimize marketing efforts and align with technology updates within the organization. The ultimate goal of this significant project was to provide CRNAs nationwide with a website laser-focused on their needs. Vendi drove the strategy, architecture, design, development, content, governance and launch of the new site.
An integrated continuing education app helps members stay on track
CRNAs are required to complete core continuing education (CE) courses, programs and activities. To simplify CE tracking and management, Vendi designed and built a custom app, then integrated it into the new website. AANA members can log into the app to access their individualized CE credit tracking, reporting and course suggestions. This popular app also processes membership applications and renewals.
As the association’s go-to agency partner, Vendi is proud to help AANA best support current members, recruit new members and expand its market presence. This smart partnership allows the organization to grow and thrive, while helping current and future CRNAs to excel in their field
