AANA nurse anesthesiologists
Case study


Without nurse anesthetists, modern medicine would be hurting.
With Vendi’s help, the American Association of Nurse Anesthesiology is telling the world that CRNAs provide essential patient care, help safely eliminate pain and deserve respect and support.

Services provided

  • Creative
  • Digital
  • Marketing
  • Photography
  • Research
  • Strategy
  • Web

Vendi is AANA’s ‘We can do it’ agency

The American Association of Nurse Anesthesiology (AANA) represents and supports the 59,000 Certified Registered Nurse Anesthetists (CRNAs) in the U.S., helping them achieve the autonomy and appreciation they deserve. AANA targets CRNAs, students, administrators and legislators with web and other resources.

Vendi becomes an extension of the AANA team

AANA leadership selected Vendi as their branding and advertising partner to help them best support existing members, recruit new members and expand their market presence. Vendi’s proven success as a brand agency, web design agency and healthcare marketing agency made us a perfect addition to the AANA team.

Vendi creates an inspiring new brand

AANA tasked Vendi with a rebrand to emphasize and solidify its position as a proactive, impactful leader. We created a new brand centered on AANA’s focus on unity. This new brand includes a new logo, look, messaging, brand standards guide, collateral, digital ads and more.

And a compelling membership campaign

AANA members stand together to protect and expand their scope of practice. To grow membership, AANA asked Vendi to develop a campaign that would show:

  • How AANA is helping current members
  • Why AANA is important now and in the future
  • How AANA is advancing the industry

Vendi developed the campaign theme, concept and style guide. We interviewed AANA members and used their stories to create digital advertising. We also provided templates and content guidelines for digital ads, print ads, website copy, emails, and other creative assets.

Vendi improves and expands AANA’s web presence

With member and association goals top of mind, AANA also asked Vendi to enhance its web presence. We rose to the challenge and:

  • Redesigned the AANA Anesthesia Facts website
  • Built a new website for CRNA Safe
  • Created the AANA Continued Professional Certification (CPC) Program website

AANA asks, Vendi answers ‘We can do it!’

We’re proud to be AANA’s go-to agency partner and ultimately help current and future CRNAs excel in their field.

AANA logo
AANA stationery, journal cover and brand collateral
AANA presentation template
AANA brand social post templates
AANA display ad templates
AANA membership campaign print ads
AANA membership campaign digital ads
AANA membership campaign display ads
AANA CRNASafe website
AANA CRNASafe display ads
“Vendi is the best! We use them to bring an additional creative voice to our marketing team. I have been really impressed with their ability to listen to our strategy and deliver creative that is inline with our vision.”
– Eric O’Connor, Chief Growth Officer