Closeup photo of dog face, at left, from Altra video
Case study

Altra Federal Credit Union

Financial services are often viewed as cold and transactional.
Vendi helped people see that at Altra, there’s a human side to the business.

Services provided

  • Brand
  • Creative
  • Digital
  • Photography & videography
  • Web

Vendi creates new Altra video, financial brand and website to showcase and support member success

At Vendi, we’ve mastered the art of telling the story behind a brand. Especially when it comes to financial services marketing.

Altra Federal Credit Union asked us to help them celebrate the milestone of reaching one billion dollars in assets. We produced a video entitled “A Billion Little Things,” which told the emotional stories of members who avoided financial hardships thanks to Altra employees’ commitment to meeting members’ needs.  

Fresh branding and a custom website put Altra members in the driver’s seat

When Altra asked us to promote their auto loan program, we created the “Drive Altra” brand identity and a financial website that brings all aspects of the purchasing process together—choosing a vehicle, calculating payments, getting insurance and more.

Vendi’s extensive experience in financial services marketing and credit union branding helped Altra enhance current member engagement and boost new member enrollment.

Altra DriveAltra logo
Altra "A Billion Little Things" video
Altra DriveAltra website
“Vendi has done an exceptional job for Altra on our microsite and the Billion Little Things branding video. They take the time to understand our national business strategy which results in powerful creative execution.”
– Cheryl Dutton, VP Marketing