Tamarack Health
Vendi embraced and advanced Tamarack Health’s new brand and developed a two-phase campaign with a mix of paid, earned and owned tactics to raise awareness. Now, their share of a competitive healthcare market is growing.
Services provided
- Creative
- Digital
- Marketing
- Media
- Photography & videography
Vendi spreads the word about new primary care in the Northwoods
Tamarack Health was already known for quality healthcare. With 11 locations across northern Wisconsin, their services include things from in-patient care to senior living. When they added new primary care options in Ashland, Cable and Hayward, they needed to let the people “up North” know.
Vendi—no stranger to healthcare marketing—went straight to work crafting a communication and media plan that included a mix of paid, earned and owned tactics. This strategy included a two-phase campaign to build a patient panel for new providers and promote primary care services.
- Phase I included introducing the new providers to the communities where they live and work
- Phase II promoted the new primary care services in an area where other providers were closing facilities
Now, as the opening of the clinics approaches, new providers' schedules are quickly filling. The campaign is significantly outpacing industry benchmarks.
