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Case study

The Insurance Center

People thought The Insurance Center was just another one-size-fits-all insurance agency.

Vendi helped TIC clarify its services and strengthen its reputation for providing right-sized insurance coverage customized to every individual customer's needs.

Services provided

  • Research
  • Strategy
  • Web
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The Insurance Center website

Vendi creates the right website to showcase the right insurance

The Insurance Center (TIC) provides individual, business and agricultural clients with the right insurance to fit their unique needs. To emphasize their dedication to custom coverage and grow their market share across their 12 locations, TIC asked Vendi, an expert web design agency, to create and host a more customer-focused, engaging and modern website.

 

Website strategy, design and development rooted in collaboration

Vendi and TIC leadership began with a thorough discovery process including a custom core modeling session, which set the foundation for the insurance marketing website's content strategy, design and development. Subsequent deliverables included a site map, features/functionality planning and documentation, content management system recommendations and content editing. 

 

The right website agency partner for a stunning new site

Vendi's extensive experience with insurance agency marketing made redesigning and redeveloping TIC's website smooth and rewarding for all involved. TIC customers now enjoy an attractive, more interactive site (complete with custom-developed insurance finder tool) that's:

  • Better organized
  • Easier to use
  • Truly reflective of TIC's ability to provide the right insurance solutions

We're proud to help TIC best serve every customer and expand their presence in the competitive insurance market. 

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The Insurance Center content strategy and development process
“Thank you for your quick and amazing work yesterday with launching the new website! Your knowledge, quick response and work during the transition helped our launch go flawlessly.”
– Tim Placek, The Insurance Center