Wisconsin Technical Colleges nursing student working in a hospital room setting with a dummy on a bed in the background
Case study

Wisconsin Technical Colleges

500+ programs, 16 campuses and a state-wide passion for helping students.
Vendi’s digital marketing campaign shared the news—and more than 4 million impressions later, awareness and enrollment is up.

Services provided

  • Digital
  • Marketing
  • Strategy
  • Video
  • Web

A home-state partnership with worldwide impact

Wisconsin is home to top technical education that gives graduates an edge in the global job market. With 500+ programs at 16 locations statewide, training at Wisconsin Technical Colleges (WTC) may be close to home, but the possibilities for success are boundless.

Showcasing WTC opportunities and outcomes

Wisconsin has a reputation for educational excellence, with 4-year colleges getting much of the recognition. However, more than 300,000 people access Wisconsin technical colleges every year, and WTC schools have a huge (yet lesser-known) impact on our state, region, nation and world. WTC sought to increase recognition, awareness and enrollment.

WTC partnered with Vendi, a renowned higher ed marketing agency and digital advertising agency to create a statewide digital campaign to increase awareness and leads among two key audiences: adult learners and teen/student influencers.

A strong creative partner for WTC

Working as an extension of the WTC team, Vendi developed, executed and optimized an award-winning, benefit-focused digital marketing campaign with fresh, on-brand ads, landing pages and video. Our work included:

  • Creative assets for client to place in their chosen media platforms
  • Messaging targeted to students and influencers from diverse backgrounds
  • Audience-specific landing pages

With Vendi’s help, WTC obtained more than 4 million impressions across numerous platforms and achieved their goals of increased awareness and enrollment.

Wisconsin Technical Colleges digital ads
Wisconsin Technical Colleges website
Wisconsin Technical Colleges commercial