Wisconsin Technical Colleges
A home-state partnership with worldwide impact
Wisconsin is home to top technical education that gives graduates an edge in the global job market. With 500+ programs at 16 locations statewide, training at Wisconsin Technical Colleges (WTC) may be close to home, but the possibilities for success are boundless.
Showcasing WTC opportunities and outcomes
Wisconsin has a reputation for educational excellence, with 4-year colleges getting much of the recognition. However, more than 300,000 people access Wisconsin technical colleges every year, and WTC schools have a huge (yet lesser-known) impact on our state, region, nation and world. WTC sought to increase recognition, awareness and enrollment.
WTC partnered with Vendi, a renowned higher ed marketing agency and digital advertising agency to create a statewide digital campaign to increase awareness and leads among two key audiences: adult learners and teen/student influencers.
A strong creative partner for WTC
Working as an extension of the WTC team, Vendi developed, executed and optimized an award-winning, benefit-focused digital marketing campaign with fresh, on-brand ads, landing pages and video. Our work included:
- Creative assets for client to place in their chosen media platforms
- Messaging targeted to students and influencers from diverse backgrounds
- Audience-specific landing pages
With Vendi’s help, WTC obtained more than 4 million impressions across numerous platforms and achieved their goals of increased awareness and enrollment.