Wisconsin Department of Workforce Development video screenshots displayed in a horizontal collage
Case study

State of Wisconsin Department of Workforce Development

Out-of-work Wisconsinites weren’t aware of DWD’s many reemployment resources.

Vendi is helping Wisconsin’s DWD get the word out with two series of user-friendly videos, extensive job-seeker research and savvy campaign strategy.

Services provided

  • Creative
  • Photography & videography
  • Research
  • Strategy

Vendi helps DWD get Wisconsinites back to work

DWD supports job seekers and employers via a statewide network of job centers. DWD approached Vendi, an agency with extensive government marketing experience, to tell Wisconsinites that reemployment help is available, accessible, extensive and easy to use.

DWD selects Vendi for its long history of success in marketing government services

Vendi’s work for DWD employs clear, simple, engaging language and visuals to help job seekers find rewarding careers.

Vendi captures DWD expertise in benefits programs video series

Vendi created 14 videos explaining Trade Adjustment Assistance (TAA) and Rapid Response, both federal programs that help people find new employment after layoff. Vendi also developed supporting materials for in-person TAA sessions.

Vendi research sets a strong foundation for communication

Primary research helped DWD better understand job seekers’ perceptions and attitudes about job centers throughout Wisconsin and identify barriers to job center use. Research data led to five distinct audience segments, which then informed audience personas used in targeting and communication recommendations.

Vendi campaign work impacts job centers statewide

In early 2023, Vendi created and launched a digital marketing campaign to increase use of specific grant-funded job center services for job seekers. Vendi creative and media experts built a campaign of stand-out executions placed in popular media channels including Meta, LinkedIn, streaming audio and more. The campaign has far surpassed industry KPI benchmarks and delivered more than 1,700 leads in the first month.

Together, DWD and Vendi are a powerhouse for communicating the strength of DWD services that help job seekers find rewarding new work.