Wisconsin's Best Workplace
2023 Governor's Award
Panoramic color closeup image of a red geranium flower, a still from a Co-op Credit Union video
Case study

Co-op Credit Union

In a field crowded with competitors, Co-op Credit Union needed to find its voice.
Vendi helps them deliver a message that resonates and converts new members.

Services provided

  • Brand
  • Creative
  • Digital
  • Media
  • Photography & videography

Co-op Credit Union always puts members first. Vendi got the message out.

CCU turned to Vendi to establish its brand in a new market and boost awareness in existing markets. Vendi developed personas to reflect the target audience and employed search, responsive and social media ads to reach that demographic. Meticulous tracking of paid social and search ads helped determine which messages were resonating and influenced future ads. Creative captures CCU’s “Neighbors helping neighbors” philosophy.

Co-op Credit Union billboard with father-son photo at left, then CCU logo, all in for you headline and co op c u dot com URL
Co-op Credit Union billboard
Three Co-op Credit Union Facebook ads with family images, benefit messages and the headline of all in for you
Co-op Credit Union Facebook ads
Co-op Credit Union landing page with father hugging son photo and all in for you headline on laptop, tablet and phone screens
Co-op Credit Union landing page
Three Co-op Credit Union Facebook ads with family images and headlines of here for you and rich history, bright future
Co-op Credit Union Facebook ads
Four still images from Co-op Credit Union TV ad showing red flowers, family planting flowers and family enjoying flowers
Co-op Credit Union TV spot
Three print ads created by Vendi for Co-op Credit Union highlighting home loans, vehicle loans and why to partner with CCU
Co-op Credit Union print ads

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