AMS Micromedical & Implant Logistics

Vendi elevates medical device marketing & dental implant marketing

AMS Micromedical (AMS) and Implant Logistics (IL)—two Wisconsin companies owned by a pair of innovators—create solutions specific to the micro medical device market and the dental implant market. To strategically grow their businesses, these innovators asked Vendi for help.

Forward-thinking brand strategy & position

Vendi strategists proposed a unified brand strategy for the companies based on their authentic brand position of innovation. The brand position, “forward,” encompasses the companies’ pioneering mindset and nod to Wisconsin’s “forward” state motto. Key messaging, included a connected tagline for each sub brand:

• For engineering-focused manufacturer AMS Micromedical—Precision forward.
• For implant inventor and manufacturer, Implant Logistics—Innovation forward.

This system, beginning with brand strategy and web design, is perfectly positioned for their continued expansion.

A new website for AMS

Vendi designed and developed an easy-to-use, mobile-friendly site that:

• Showcases the unique vision, expertise and offerings of AMS
• Captures leads

Receives above-average visitor engagement (compared to competitors’ websites)

A boost in brand equity and awareness for Implant Logistics

Vendi’s brand guidance has given Implant Logistics the tools to:

• Share its innovations consistently and on a larger scale
• Gain more interest from target audiences
• Continue growing its market share