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Case study

University of Minnesota Morris

The University of Minnesota Morris wanted to reenergize its brand and appeal to new audiences.

Vendi captured the magic and sense of place that makes Morris so unique while introducing the rural university to prospective metro students looking for more.

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UM Morris digital carousel

The power of partnership

A public liberal arts school on the prairie of Minnesota, Morris needed to find a way to connect with students searching for a meaningful college experience. 

Vendi captured the magic of the prairie and the connection in the community with new messaging and a compelling brand refresh, and the campaign soared to success with a large increase in applications.  

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UM Morris landing page on computer, iPhone, and iPad
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UM Morris digital ads
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UM Morris brochure cover and inside
“I’m having the feels, guys. This is beautiful. It's gorgeous. The messaging hits. Well done.”
– Lynne Williams, Chief Marketing and Public Relations Officer, University of Minnesota Morris