UW-Milwaukee Lubar College of Business
The higher ed marketing experts at Vendi developed a focused marketing strategy that aligned paid ads and organic lead tracking to increase enrollment for Lubar’s key MBA programs.
Services provided
- Creative
- Digital
- Marketing
- Media
Vendi drives high-value enrollment for UWM’s Lubar College of Business
The Lubar College of Business is home to a premier MBA program and the Midwest’s longest-running Executive MBA. Still, disconnected data made it hard to see which marketing efforts were actually working. Vendi stepped in with a strategy that bridged the gap by connecting paid search and social ads directly to the college’s lead-nurturing process. This gave Lubar a real-world look at how prospective students move from that first click to a finished application.
Leveraging UWM’s new "waves" visual identity, Vendi produced high-performing digital creative that spoke directly to professionals ready for their next move. By prioritizing lead quality over volume, Vendi established a framework for the college’s long-term enrollment growth, based on real-time data.
