Wisconsin Elections Commission
The Wisconsin Elections Committee partnered with Vendi for a statewide campaign to spread the word about voting ease and accessibility and helped the state set a new voter turnout record.
Services provided
- Creative
- Digital
- Marketing
- Media
A stand-out, refreshingly positive statewide campaign
In a chaotic political climate, the non-partisan Wisconsin Elections Commission needed a way to cut through the noise. Government marketing agency Vendi changed the vibe by creating an upbeat campaign featuring Wisconsin staples to invite people to myvote.wi.gov. The goal was simple—make voter registration and polling info feel accessible and friendly rather than overwhelming.
Through eye-catching display ads, radio and PR, we drove statewide traffic to the MyVote site. Wisconsin ended the election with record voter turnout—the highest of any battleground state and an increase of more than 1% from the previous presidential election.
