BLACK
Vendi created a bold new brand identity for the nonprofit that increased awareness and showcased the true impact of its work.
Services provided
- Brand
- Creative
- Marketing
- Strategy
A new brand identity, a stronger voice
Black Leaders Acquiring Collective Knowledge (BLACK), a nonprofit organization dedicated to empowering Black youth, families and business in La Crosse, strives to create a community where every individual thrives and can live authentically.
With a mission to ignite dreams and empower success, BLACK provides a range of programs and resources to help inspire the next generation of Black leaders.
Through its Vendi Share program, the experts in nonprofit marketing at Vendi developed a new brand identity for BLACK to help spread the word about the organization’s impactful work in the community. Vendi provided assets including:
- Logo
- Brand positioning
- Key messaging
- Social media templates
- Style guide
- Marketing collateral
Vendi helps BLACK elevate its brand
The new brand identity has empowered BLACK to connect with the community in new ways. The fresh, modern look has made BLACK more recognizable and memorable, generating increased interest and support from community members, volunteers and donors.
A partnership with lasting impact
By partnering with Vendi, BLACK has taken a significant step towards realizing its vision of a more equitable and inclusive community. The organization now has the tools to inspire the next generation of Black leaders and make a lasting impact.
