UW–Madison Summer Term
Vendi tapped into the influence of NIL student-athletes to spark new interest in Summer Term, turning a successful pilot into an expanded, multi-channel campaign.
Services provided
- Creative
- Digital
- Marketing
- Media
- Photography & videography
Vendi scores for UW–Madison Summer Term with NIL strategy
The University of Wisconsin–Madison is a well-known global brand, but even for a premier institution, getting students to prioritize Summer Term is a challenge. Higher education marketing agency Vendi changed the playbook by helping secure Name, Image, and Likeness (NIL) contracts with student-athletes, turning campus icons into influential Summer Term ambassadors.
By seeing these athletes prioritize their degrees, the broader student body recognized Summer Term as a strategic move to stay ahead rather than just extra schoolwork. The partnership was an immediate win, with a 5% increase in revenue and undergraduate enrollment year-over-year while maintaining a flat budget. The results were so compelling that the university went all in for year two, featuring twice as many athletes and expanding to a multi-channel campaign.
