State of Ohio Department of Children and Youth

Vendi is helping Ohio support its kids and families

In July 2023, Ohio Governor Mike DeWine formed the Ohio Department of Children and Youth (DCY) to promote positive, lifelong outcomes for Ohio youth and make Ohio the best place in the nation to raise a family.

Full-service advertising agency Vendi has been a preferred partner with Ohio since 2022. Vendi has proven its expertise as a services advertising agency — strategizing, creating, launching and tracking results for:

• The Ohio Office of Workforce Development
  • Ohio Department of Job and Family Services (ODJFS) Rapid Response and Trade Adjustment Assistance videos 
  • ODJFS Helping Ohioans Pursue Employment (HOPE) videos 
• Ohio Children’s Trust Fund campaign assets

A valued partner for Ohio and easy choice for DCY

As the ad agency selected to promote DCY, Vendi aims to make DCY the go-to for Ohio kids and families by creating a campaign that increases department awareness and program access while positioning DCY as key to helping families thrive anywhere in Ohio.

Preliminary research gathers invaluable insights

Vendi research experts created and sent an online survey to families throughout Ohio, asking about familiarity with DCY, barriers to accessing DCY services and more. Campaign-shaping results indicated that Ohio parents and guardians are only somewhat aware of community and DCY resources, and stressed by issues including finding affordable childcare, child physical and mental health, finances and more. 

DCY’s consumer-focused campaign starts Here

With research insights top of mind, Vendi has crafted the “Here for Ohio kids” campaign. Via friendly, optimistic language and photos of DCY clients, the campaign’s digital advertising, streaming audio, dedicated landing page and out-of-home assets:

• Introduce and promote DCY and its solutions
• Inform that DCY is ready to help pregnant moms and youth to age 21 
• Encourage use of DCY solutions
• Promote programs and initiatives when applicable
• Stand out within the context of Ohio’s State Agencies branding guidelines

Inspiring Ohioans to pursue all opportunities for family well-being

DCY’s campaign, set to launch in early 2025, will position the agency as a trusted resource for parents and caregivers looking for help in enhancing family well-being. Vendi is proud help Ohio educate and motivate its citizens to make good use of available resources and ultimately create the best possible future for all Ohioans.