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Case study
The University of Chicago
Interest and enrollment in the University of Chicago’s Summer Session needed a warm-up.
Vendi executed a multi-channel digital advertising campaign that drove thousands of prospective students to engage with the program and increased target audience applications by 74%.
Services provided
- Digital
- Marketing
- Strategy
Vendi heats up enrollment in the University of Chicago’s Summer Session
UChicago is a private research university with 100+ Nobel laureate alumni, world-class faculty, celebrated programs and an annual acceptance rate of less than five percent.
Summer Session needed a warm-up
To enhance its Summer Session enrollment, UChicago selected Vendi to create a higher education marketing strategy and execute a digital marketing campaign featuring the University’s existing creative.
Vendi’s digital campaign for Summer Session resulted in thousands of prospective students engaging with the program and a 74% increase in applications from visiting students, UChicago’s target audience (2024 vs. 2023).
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The University of Chicago single-image Meta ad
