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Case study

Gundersen Medical Foundation—All of Us

How do you get people to willingly share private health data?
Vendi provided the strategy and execution to target likely volunteers for a database that will have a wide-reaching impact on healthcare.

Services provided

  • Creative
  • Marketing
  • Media
  • Photography
  • Strategy

Imagine having a role in shaping the future of healthcare. Vendi is on it.  

All of Us is an ambitious research project headed by the National Institutes of Health (NIH). By recruiting a million or more volunteers to share their personal medical information, the NIH hopes to facilitate medical breakthroughs in prevention and treatment of diseases. Gundersen Medical Foundation, part of the Wisconsin consortium assisting in the effort, tapped Vendi to lead the outreach.

A media strategy that gets results

Vendi’s role was to create a strategic plan that would target potential volunteers and generate leads. Relying on its experience and expertise in media planning and placement, it executed, managed and tracked all channels of the multi-channel campaign.

Using all the tools available

From the All of Us brand assets, Vendi developed ad executions for print, digital, direct mail, paid social and organic content and out of home marketing for the local market.

Photography and videography for the national campaign

Vendi coordinated, directed, shot and edited photography and videography for use regionally and nationally.

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Facebook ads
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All of Us – Gundersen Health System landing page
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Spotify ad
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All of Us – Gundersen Health System stationery