How do you keep 60 years of momentum going while you bring a top Midwest festival up-to-date? That was Vendi’s challenge when La Crosse’s Oktoberfest USA committee asked for help. We developed “Das Beste! Oktoberfest” to reach across generations and refresh a brand that’s true to its roots, close to our hearts and now more relevant than ever.
Oktoberfest USA Brand Identity
Oktoberfest USA Brand