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Case study

UW–Madison School of Pharmacy

UW–Madison’s School of Pharmacy needed its website to be a stronger recruiting tool.
Vendi solved a host of technical, design and content problems for a site that better represents this top-10 pharmacy school and reflects its commitment to accessibility.

Services provided

  • Creative
  • Web
 

Vendi’s work transformed the user experience and better represents the UW brand

UW–Madison’s School of Pharmacy is among the top-10 pharmacy schools in the country. Its website, however, didn’t reflect its world-class reputation and in fact was sluggish and difficult to manage. Vendi was hired to diagnose the problems and come up with a prescription for a responsive, agile and flexible site that would give prospective students a satisfying experience.

Vendi worked closely with the team from UW–Madison SoP to determine their needs and offered several possible solutions to improve the speed, accessibility and management of the site.

For the UW–Madison SoP website, Vendi:

  • Implemented caching in the front and backends to make the site faster and more responsive
  • Rewrote the site’s logic for easier management by staff (CMS), giving them the tools to implement new features easily and make changes as needed

Vendi built a relationship with the School of Pharmacy team based on trust and mutual respect. As a result, Vendi has become a go-to technical and creative partner for yet another UW–Madison division.

Three website themes for faculty at the University of Wisconsin–Madison School of Pharmacy displayed on laptop screens
Website pages from the Hong Research Group at the UW–Madison School of Pharmacy displayed on laptop, tablet and phone screens
UW–Madison School of Pharmacy faculty website using the Isthmus theme
Website pages from the Chui SAMS lab at the University of Wisconsin–Madison School of Pharmacy displayed on laptop, tablet and phone screens
UW–Madison School of Pharmacy faculty website using the Badger theme
Sample pages from a University of Wisconsin–Madison School of Pharmacy faculty lab website displayed on laptop and tablet screens
UW–Madison School of Pharmacy faculty website using the Badger theme, showing implementation of citations on scholarly publications
 

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