Vendi Advertising was named the Best Workplace in Wisconsin at the 2023 MARKETPLACE Governor’s Awards. The Governor’s Awards recognize Wisconsin businesses owned by minorities, women and service-disabled veterans, and their advocates.
Healthcare organizations have been using referral-based marketing programs for decades to bring in new patients and to strengthen the loyalty of existing ones. This approach has proven successful because of its reliance on trusted word-of-mouth recommendations, low-cost, high-quality leads and the ability to keep patients within an organization's health system. Studies show most consumers consider a referral an important part of their decision-making process.
Let’s face it, embarking on an agency search is a daunting task. Following a preliminary vetting process, you’ll probably invite a handful of agencies to pitch how they think and what it might be like to work with them. The deciding factor usually comes down to one or more of the three Cs (chemistry, creativity and/or cost). But what is it going to take to make the partnership great?
Third-party cookies have been used in digital marketing for years to track website visitors, improve user experiences and collect data that helps us (the marketers) target ads to the right audiences. We’ve outlined some of the ways to prepare for the inevitable: how to market in a cookie-less world.