The power of partnering with an agency for your media campaigns

When it comes to running effective media campaigns, we usually hear the same question: How can we get the strongest return on our budget?

Staying on top of the latest trends and technologies takes valuable time and resources. Planning and executing campaigns across multiple channels? Even more time-consuming and challenging, especially as your attention gets diverted to more immediate business needs.

That’s why partnering with professional media strategists at an agency such as Vendi is so important. We have the expertise and resources to add value to your media campaigns and ensure your budget delivers the most impact.

Access to tools and resources

One of the biggest challenges businesses face when managing their media campaigns in-house is a lack of resources to keep up with the changing variables in the media ecosystem. Whether it’s evolving privacy regulations, new offerings or emerging trends in a specific industry, it’s often difficult to stay on top of current best practices.

The media team at Vendi has the resources to do that for you. We also leverage

• Research databases: Using the huge amount of data available to us, we pinpoint optimal channels to reach your target audience
• Demand-side platforms (DSPs): Accessing premium inventory and optimizing your media buys
• Media planning: Efficiently and objectively planning and executing directly with digital or traditional vendors

Working with professionals at an agency also challenges in house teams to look at media buying through a different lens. For example, while many are familiar with the standard channels such as search and social, agencies can take campaigns to the next level by introducing newer tactics such as brand lift, which allows you to survey your audiences right in the platform, and better measure results.

We are constantly testing and refining methods to deliver strategies that resonate with target audiences and lead to campaign success. Our comprehensive list of executions continues to grow as the media landscape evolves:

• Targeted social campaigns 
• Programmatic display
• Streaming audio
• Streaming video
• Website and audience retargeting
• Video and connected TV
• Paid search
• Out-of-home
• Broadcast and cable TV
• Terrestrial radio
• Print advertising
• Trade advertising
• Direct marketing and list acquisition (email/mail)
• Brand lift surveys
• A/B testing
• Geofencing and hyperlocal targeting
• International targeting
• Behavioral, contextual, third-party and private marketplace targeting
• Custom and look-a-like audiences
• Weather-triggered ads
• Cross-device targeting and retargeting
• SalesForce integration
• Meta CAPI implementation
• Foot-traffic attribution
• Basis and StackAdapt DSPs
• Real-time reporting dashboard

Negotiation expertise

Agencies like Vendi also have the expertise and experience to negotiate the best rates for your media campaigns. This can funnel more budget to the most effective channels plus save you a significant amount of money.

We negotiate rates, programming and dayparts that intersect with your audience most effectively. Also, agencies often have more opportunities to negotiate better prices plus added value (more spots at no additional cost) because of buying power.

Experience across diverse industries

Another advantage of Vendi is our extensive experience managing media campaigns in a wide range of industries in traditional and digital media. Our work in these different verticals allows us to bring new perspectives and innovative ideas. You will never get a cookie-cutter approach to your media campaigns.

Working across these various industries, our experts understand what makes sense for each stage in the funnel, for each client and their specific goals. And while some industries have a lot of commonalities, what works for one doesn’t necessarily mean success in another.

Strong relationships with media representatives

Established relationships with media reps at major companies, such as Meta and Google, can go a long way in executing effective media campaigns. This can give you access to exclusive rates and opportunities that you wouldn't be able to get on your own and that otherwise aren’t available at lower annual spend amounts.

We are in daily conversations with these reps to understand what new offerings are available and how to get the most out of each campaign.

Centralized point of contact

When you work with Vendi, you have a single point of contact. This can save you a lot of time and back-and-forth coordinating with multiple media vendors.

We take care of the planning, placing, buying and reconciling so you can focus on what truly matters—the overall success of your business.

The agency ‘value-add’

As campaign tracking becomes more complex and data becomes increasingly restricted and, the media team at Vendi has the experience and resources to help you navigate the changing landscape to get the most out of your media budget.

Additional benefits of working with an agency:

• Access to a wider range of media channels
• Expertise in planning and executing campaigns
• Ability to track, measure and analyze results
• Experience choosing media that elevates your brand
• Creative team to implement and optimize campaigns
• Peace of mind knowing that your campaigns are in good hands

Get in touch to see how we can help you achieve your goals.