Vendi receives business excellence award

Vendi Advertising was recognized with a Governor’s Business Excellence Award in the category of Outstanding Small Business at the 39th Annual MARKETPLACE Governor’s Conference held virtually in December 2020.

The program recognizes outstanding Wisconsin companies that have demonstrated growth over the past five years and are poised for future growth.

Vendi has grown to be the largest full-service advertising agency in western Wisconsin with a staff of 22 professionals. Certified as a Woman-owned Business Enterprise (WBE), Vendi is a digital, brand, web and video agency located in La Crosse.

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Insight Blog

Julie Haas

The ROI of knowing your audience

Who’s out there?
Where are they?
What do they need?
What do they want?
Who should you really be targeting?

Research-based personas — detailed, data-grounded profiles of your target customers built on qualitative and quantitative research — help you answer those questions and more. Carefully crafted personas help you target and reach the right people where they prefer to consume media and show them exactly what you’ve got to offer.

Insight Blog

Kate Kallenberger

Structuring & writing content for AI

Retrieval is like securing a job interview. It gets your content in the room, but it doesn’t guarantee selection. Structure is what determines whether your content gets “the job,” that is, whether it’s deemed “useful” enough to be included in a response.

Insight Blog

Kate Kallenberger

Optimizing content for AI retrieval

Most content never makes it into an AI-generated answer. Not because it’s bad, but because it’s never found in the first place. Before an AI system can use your content in a response, it must retrieve it. If you don’t win the retrieval battle, your content never even makes it onto the field.