John Horsfall is an accomplished interpreter who bridges the worlds of design from brand to web, print ads to packaging. With fluency in art and code, John’s concepts anticipate user experience and development solutions with nothing lost in translation. Think design is just about making things pretty? John’s refined design aesthetic engages, informs and guides the user down a deliberate path of action. His portfolio includes campaign development, design and UX for Health Tradition Health Plan, Anheuser-Busch, CenturyTel, Wolverine, Johnson Outdoors, General Mills, Western Technical College and Winona State University.