Research leads our work

Primary and secondary research explores motivators, road blocks, trends and patterns. We especially value developing customer personas to inform our media and creative strategies.


Vendi has extensive in-house qualitative and quantitative research capabilities. Leveraging an inquisitive mindset with practical methodologies and an ability to apply advanced statistics, our experienced analysts answer our clients’ most critical marketing questions and provide actionable recommendations. Our research team helps to uncover brand perceptions, attitudes, media and marketing channel preferences, market segmentation insights, and establish benchmarks to gauge changes in perceptions over time.