Providing entire communities with universal access to health resources is no small feat. But that’s the ultimate goal of The Sports, Therapeutic and Adaptive Recreation (STAR) Center. This state-of-the-art activity center with adaptive equipment and therapeutic assistance will eliminate barriers for the 35,000+ people in our community who lack access to the physical activity needed to regain or maintain health. To help STAR Center leadership raise awareness of and support for the facility, Vendi created a brand strategy, brand identity, logo, tagline and messaging that reflect the Center’s vision of access for all. Vendi also crafted a 16-page case statement, wide-reaching digital advertising and a comprehensive website highlighting the Center’s mission, vision, and goals.