Vendi Advertising staff
Industry insights

Big talent. Big ideas.

At Vendi, we have big-agency talent with big ideas. Art directors, copywriters, media buyers, researchers, strategists, account managers, web developers, photographers. We’ve got MBAs and BFAs, award winners and rabble-rousers, rising stars and industry eggheads. Fine artists, data nerds, gurus, thinkers, tinkerers and wordsmiths. If it has to do with brand, marketing, advertising and web, we’ve seen it, we’ve done it, we’ve excelled at it. And now it’s time to share our big ideas.

Welcome to Vendi Insight. Here, you’ll hear from our talented staff on topics ranging from how to craft the perfect headline, to what the latest digital news means for you and your business. You’ll get a little art and design mixed with some analysis and web development geekery. We’ll touch on different disciplines, different industries and different approaches. We’ll go in depth and keep it high level. If you’re looking for insight into the world of marketing and advertising, you’ll find it here.

So, grab your coffee, settle in and enjoy.

Our stream of consciousness

Vendi named ‘Best Workplace’ in Wisconsin

Vendi Advertising was named the Best Workplace in Wisconsin at the 2023 MARKETPLACE Governor’s Awards. The Governor’s Awards recognize Wisconsin businesses owned by minorities, women and service-disabled veterans, and their advocates.

Put your best (new) foot forward: 4 tips for a successful rebrand

Change can be a necessity or an opportunity for growth and new possibilities. Either way, a successful rebrand involves consideration, research, conversation, coordination and a good partner (hint, it’s Vendi).

Why healthcare organizations are shifting from referral-based to consumer-direct marketing

Healthcare organizations have been using referral-based marketing programs for decades to bring in new patients and to strengthen the loyalty of existing ones. This approach has proven successful because of its reliance on trusted word-of-mouth recommendations, low-cost, high-quality leads and the ability to keep patients within an organization's health system. Studies show most consumers consider a referral an important part of their decision-making process.