Other articles in Content
April 09, 2019
Features. Benefits. What’s the difference? Does it matter? When it comes to your advertising efforts, knowing the difference between features and benefits absolutely matters.
December 05, 2018
There are a lot of shiny new objects in advertising. But the things that really count are still the same. These principles are worth remembering whether you’re crafting a tweet or designing a print ad.
October 18, 2018
How do you tell your prospects how great you are without sounding phony and/or overconfident? With testimonials from your existing customers.
April 19, 2018
Infographics are powerful. They can help you explain a process, show relationships, track events and illustrate comparisons. Even complex data can be easily understood when presented visually. Keep these guidelines in mind when developing an infographic.
March 28, 2018
While a picture may be worth a thousand words, actual words on your website help your consumers make the most informed buying decisions. Learn how to create outstanding e-commerce content with tips from a copywriter.
March 16, 2018
Why earned media is the most-trusted form of marketing for millennials.
February 12, 2018
Your content is about your customers. Your relationship with them is what animates your content, so elevate it from generic to personal.
December 18, 2017
What is web accessibility, who does it affect and how do you make sure your website is accessible?
December 04, 2017
From the enhanced creative capabilities of canvas ads to robust interest and behavior targeting, why just boosting your Facebook post isn't enough.
November 27, 2017
Websites have moved towards responsive design, which has brought the widespread adoption of the mobile menu and the need to optimize for usability.
November 20, 2017
What is component-based design and how can you implement it into your web development process?
October 23, 2017
From Wix to SquareSpace to WordPress to Drupal, how to pick the right Content Management System for your website and business goals.