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Features and benefits
Blog
Features. Benefits. What’s the difference? Does it matter? When it comes to your advertising efforts, knowing the difference between features and benefits absolutely matters.
Let's review the basics.
Blog
There are a lot of shiny new objects in advertising. But the things that really count are still the same. These principles are worth remembering whether you’re crafting a tweet or designing a print ad.
You're the greatest!
Blog
How do you tell your prospects how great you are without sounding phony and/or overconfident? With testimonials from your existing customers.
Infographics
Blog
Infographics are powerful. They can help you explain a process, show relationships, track events and illustrate comparisons. Even complex data can be easily understood when presented visually. Keep these guidelines in mind when developing an infographic.
E-commerce WordPress
Blog
While a picture may be worth a thousand words, actual words on your website help your consumers make the most informed buying decisions. Learn how to create outstanding e-commerce content with tips from a copywriter.
Millennials studying at a café
Blog
Why earned media is the most-trusted form of marketing for millennials.
Dragon Boat racing
Blog
Your content is about your customers. Your relationship with them is what animates your content, so elevate it from generic to personal.
Accessibility
Blog
What is web accessibility, who does it affect and how do you make sure your website is accessible?
Western Technical College Facebook digital ads
Blog
From the enhanced creative capabilities of canvas ads to robust interest and behavior targeting, why just boosting your Facebook post isn't enough.
Hamburger menus
Blog
Websites have moved towards responsive design, which has brought the widespread adoption of the mobile menu and the need to optimize for usability.
Component-based design work in-progress
Blog
What is component-based design and how can you implement it into your web development process?
Choosing a CMS Drupal Joomla Wix Squarespace Magento WordPress
Blog
From Wix to SquareSpace to WordPress to Drupal, how to pick the right Content Management System for your website and business goals.
Working in a Content Management System
Blog
Our thoughts on Content Management Systems and why we use and recommend them for our clients at Vendi.