125 4th St N
La Crosse, Wisconsin 54601

608.788.5020

Image
2018 Silver Awards
February 05, 2019
Topics
Brand
Content
Creative
Digital marketing and media
Research
Videography and photography
Web development
Read more by

Davey Awards recognize Vendi for Oktoberfest, UW-Platteville brand campaigns

Vendi Advertising has been recognized with two silver Davey awards for brand campaigns the firm developed for Oktoberfest and UW-Platteville.

The three-phase project for Oktoberfest included a new brand identity for the organization; a communications plan to generate interest and support for the celebration and an updated website. The work was done as part of the agency’s Vendi Share program, which provides pro bono services to organizations that have a positive impact on the economic, educational and cultural development of the region.

For UW-Platteville, Vendi developed a new logo, identity system and brand positioning strategy, then launched a brand awareness campaign to emphasize UW-Platteville top programs, hands-on approach, quality of education and affordability.

The Davey Awards are named for David in the David and Goliath story and recognize agencies with small budgets and big talent who are ready to take on the Goliaths of the industry. To be eligible for the Davey awards, agencies must not exceed $25 million in annual billings.

Our stream of consciousness

Why your Facebook strategy needs to grow up
Insight Blog
Maggie Bay

It's time to revamp your marketing on Facebook

If you're still treating Facebook as a boosted-post afterthought, you're ignoring the platform now generating more ad revenue than Google. For the first time ever, Meta has overtaken Google in ad spend, a projected $243 billion versus $240 billion in 2026. Boosting a post might have been your entry point into digital marketing, but it was never meant to be the whole strategy. Facebook advertising now offers many ways to reach your goals, and treating it as an afterthought means leaving most of that opportunity on the table.

There are some things AI can't fake
Insight Blog
Sara Hafften

Your brand deserves professional photography

The photography skills of a full-service agency will benefit your business.
Water background with the title "AI changed search. Now what?"
Insight Blog
Molly Dorney

AI has changed Google search. Here's how to stay ahead of it.

Stay visible, even in the changing landscape of artificial intelligence

Standing out among hundreds or thousands of Google search results in today’s world of seemingly infinite choices is no small feat. Especially now that Google is using generative artificial intelligence (AI) to try to provide searchers with information the search engine believes aligns closely with search queries.