A passion for empirical data and uncanny understanding of consumer behavior propelled Julie Haas from market research analyst to senior marketing management to Vendi, where clients benefit from her vast experience overseeing innovative, integrated multi-channel marketing.

With an MBA from UW–La Crosse and more than 20 years of consumer and B2B brand experience, she has an extensive client roster that includes several of the biggest brands in the country. She has also worked with media distribution, utility and telecom industries.

As co-founder of Vendi, Kathy led teams in brand, creative, positioning, promotions and web. She and her teams have won numerous national creative, marketing, digital, web, video and advertising awards. Kathy led the development of Vendi's brand strategy process and enjoys nothing more than uncovering, crafting and sharing an organization's authentic brand story. In 2014, Kathy was named the YWCA Outstanding Woman representing Business/Professions for the Coulee Region.