La Crosse Center brand identity takes Gold Graphic Design USA award for Vendi Advertising

The rebranding of the new La Crosse Center by Vendi Advertising won a 2021 GOLD GDUSA (Graphic Design USA) Award in the Brand + Identity category. Inspired by a wealth of community input and leadership from the staff and board of the La Crosse Center, Vendi Advertising developed a logo, key messaging and visual assets to establish a brand for this exceptional, new facility.

GDUSA has sponsored competitions for 58 years. The awards are considered flagship awards for creative professionals. More than 10,000 entries were submitted across 28 design categories.

The brand identity of the new La Crosse Center is inspired by the river, bluffs and vibrant downtown of La Crosse. The color palette, iconography and typography evoke the beautiful natural setting and historic river town in a modern, relevant design.

The award will be shared with the staff of the La Crosse Center at their open house, December 15.

Our stream of consciousness

Why your Facebook strategy needs to grow up

Insight Blog

Maggie Bay

It's time to revamp your marketing on Facebook

If you're still treating Facebook as a boosted-post afterthought, you're ignoring the platform now generating more ad revenue than Google. For the first time ever, Meta has overtaken Google in ad spend, a projected $243 billion versus $240 billion in 2026. Boosting a post might have been your entry point into digital marketing, but it was never meant to be the whole strategy. Facebook advertising now offers many ways to reach your goals, and treating it as an afterthought means leaving most of that opportunity on the table.

Insight Blog

Sara Hafften

Your brand deserves professional photography

The photography skills of a full-service agency will benefit your business.

Water background with the title "AI changed search. Now what?"

Insight Blog

Molly Dorney

AI has changed Google search. Here's how to stay ahead of it.

Stay visible, even in the changing landscape of artificial intelligence

Standing out among hundreds or thousands of Google search results in today’s world of seemingly infinite choices is no small feat. Especially now that Google is using generative artificial intelligence (AI) to try to provide searchers with information the search engine believes aligns closely with search queries.