125 4th St N
La Crosse, Wisconsin 54601

608.788.5020

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Mike Thompson

Vendi adds award-winning journalist Mike Thompson to content team

La Crosse-based advertising agency Vendi Advertising has hired former WKBT anchor Mike Thompson as a content and PR manager. Thompson brings more than 20 years of experience in journalism, storytelling, media relations, strategic communications, public relations and marketing to his new role, in which he’ll be crafting content and strategy for a variety of local, regional and national Vendi clients. 

Thompson is passionate about helping organizations tell their stories in ways that help them lead in their field, innovate for the future and connect with communities and stakeholders on shared goals.

Vendi is an award-winning, full-service independent ad agency inspired by life on the mighty Mississippi. Founded in 2004, Vendi offers a full range of services including brand, creative, web development, digital marketing, research and photography. 

 

For more information, contact

Sam Przywojski

608-797-8540

Kathy Van Kirk

608-780-1256

Our stream of consciousness

The ROI of knowing your audience

Who’s out there?
Where are they?
What do they need?
What do they want?
Who should you really be targeting?

Research-based personas — detailed, data-grounded profiles of your target customers built on qualitative and quantitative research — help you answer those questions and more. Carefully crafted personas help you target and reach the right people where they prefer to consume media and show them exactly what you’ve got to offer.

Structuring & writing content for AI

Retrieval is like securing a job interview. It gets your content in the room, but it doesn’t guarantee selection. Structure is what determines whether your content gets “the job,” that is, whether it’s deemed “useful” enough to be included in a response.

Optimizing content for AI retrieval

Most content never makes it into an AI-generated answer. Not because it’s bad, but because it’s never found in the first place. Before an AI system can use your content in a response, it must retrieve it. If you don’t win the retrieval battle, your content never even makes it onto the field.