La Crosse Center logo

La Crosse Center brand identity takes Gold Graphic Design USA award for Vendi Advertising

The rebranding of the new La Crosse Center by Vendi Advertising won a 2021 GOLD GDUSA (Graphic Design USA) Award in the Brand + Identity category. Inspired by a wealth of community input and leadership from the staff and board of the La Crosse Center, Vendi Advertising developed a logo, key messaging and visual assets to establish a brand for this exceptional, new facility.

GDUSA has sponsored competitions for 58 years. The awards are considered flagship awards for creative professionals. More than 10,000 entries were submitted across 28 design categories.

The brand identity of the new La Crosse Center is inspired by the river, bluffs and vibrant downtown of La Crosse. The color palette, iconography and typography evoke the beautiful natural setting and historic river town in a modern, relevant design.

The award will be shared with the staff of the La Crosse Center at their open house, December 15.

Our stream of consciousness

Why healthcare organizations are shifting from referral-based to consumer-direct marketing

Healthcare organizations have been using referral-based marketing programs for decades to bring in new patients and to strengthen the loyalty of existing ones. This approach has proven successful because of its reliance on trusted word-of-mouth recommendations, low-cost, high-quality leads and the ability to keep patients within an organization's health system. Studies show most consumers consider a referral an important part of their decision-making process.

The four pillars of a strong agency-client relationship

Let’s face it, embarking on an agency search is a daunting task. Following a preliminary vetting process, you’ll probably invite a handful of agencies to pitch how they think and what it might be like to work with them. The deciding factor usually comes down to one or more of the three Cs (chemistry, creativity and/or cost). But what is it going to take to make the partnership great?

What Pantone’s 2023 color of the year tells us (and how to use it)

A commentary on Pantone’s 2023 Color of the Year