Noticed all of those internet cookie pop-ups?

Here’s why you’re seeing those and what Vendi is doing to guide our clients through GDPR

What is GDPR?

A European regulation known as GDPR (General Data Protection Regulation), implemented in 2018, dictates how data is mined from individuals online. A similar law has been passed in California and new US federal regulations are expected.

How do cookies figure into this?

These new laws require users give consent before ANY cookies inessential to website function are put on their computer. Just putting a cookie notice on your website won’t cut it.

How is Vendi helping clients?

We’re proactively addressing privacy management. By leveraging our technical expertise to educate and prepare our clients, Vendi keeps our clients ahead of the curve in both compliance and data tracking in a new age.

What does this mean for marketers?

We believe these laws are a positive trend because they put more power in the consumers’ hands, but they also mean marketers will have to be more creative. Cookies and data tracking help marketers target users based on terms they’ve searched or sites they’ve visited previously. Without this, marketers have to find new ways to reach the best prospects for their products and services. At Vendi, we’re using our decades of collective experience in digital marketing to created laser-focused targeted campaigns that aren’t reliant on GDPR-restricted data.

Unsure about your website?

We can audit your site for GDPR, technical performance and SEO, and help you make the improvements that count. Let's talk.

Contact Sam at 608-797-8540

Generative AI in Google Search

Where are you showing up in today’s Google search results?

Stay visible, even in the changing landscape of artificial intelligence

Standing out among hundreds or thousands of Google search results in today’s world of seemingly infinite choices is no small feat. Especially now that Google is using generative artificial intelligence (AI) to try to provide searchers with information the search engine believes aligns closely with search queries.

Vendi's creative principal receives prestigious global business award

LA CROSSE, Wis. — Kathy Van Kirk, creative principal at Vendi, has been named the 2024 Titan Women in Business—Female Executive of the Year in Art and Creative, the sole winner in that category. The awards honor the remarkable accomplishments and visionary leadership of women in the business industry worldwide.

Do you need a CMS for your website?

If you’re struggling to manage your website or if you’re looking to streamline content creation and updates with a scalable system that’s user-friendly, a Content Management System (CMS) might be the solution you need. Let’s take a look at why a CMS can be a powerful tool for organizations of all sizes.

What is a CMS?