Decline or Accept graphic
Industry insights

Noticed all of those internet cookie pop-ups?

Here’s why you’re seeing those and what Vendi is doing to guide our clients through GDPR

What is GDPR?

A European regulation known as GDPR (General Data Protection Regulation), implemented in 2018, dictates how data is mined from individuals online. A similar law has been passed in California and new US federal regulations are expected.

How do cookies figure into this?

These new laws require users give consent before ANY cookies inessential to website function are put on their computer. Just putting a cookie notice on your website won’t cut it.

How is Vendi helping clients?

We’re proactively addressing privacy management. By leveraging our technical expertise to educate and prepare our clients, Vendi keeps our clients ahead of the curve in both compliance and data tracking in a new age.

What does this mean for marketers?

We believe these laws are a positive trend because they put more power in the consumers’ hands, but they also mean marketers will have to be more creative. Cookies and data tracking help marketers target users based on terms they’ve searched or sites they’ve visited previously. Without this, marketers have to find new ways to reach the best prospects for their products and services. At Vendi, we’re using our decades of collective experience in digital marketing to created laser-focused targeted campaigns that aren’t reliant on GDPR-restricted data.

Unsure about your website?

We can audit your site for GDPR, technical performance and SEO, and help you make the improvements that count. Let's talk.

Contact Sam at 608-797-8540

Our stream of consciousness

Put your best (new) foot forward: 4 tips for a successful rebrand

Change can be a necessity or an opportunity for growth and new possibilities. Either way, a successful rebrand involves consideration, research, conversation, coordination and a good partner (hint, it’s Vendi).

Why healthcare organizations are shifting from referral-based to consumer-direct marketing

Healthcare organizations have been using referral-based marketing programs for decades to bring in new patients and to strengthen the loyalty of existing ones. This approach has proven successful because of its reliance on trusted word-of-mouth recommendations, low-cost, high-quality leads and the ability to keep patients within an organization's health system. Studies show most consumers consider a referral an important part of their decision-making process.

The four pillars of a strong agency-client relationship

Let’s face it, embarking on an agency search is a daunting task. Following a preliminary vetting process, you’ll probably invite a handful of agencies to pitch how they think and what it might be like to work with them. The deciding factor usually comes down to one or more of the three Cs (chemistry, creativity and/or cost). But what is it going to take to make the partnership great?