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Industry insights

Noticed all of those internet cookie pop-ups?

Here’s why you’re seeing those and what Vendi is doing to guide our clients through GDPR

What is GDPR?

A European regulation known as GDPR (General Data Protection Regulation), implemented in 2018, dictates how data is mined from individuals online. A similar law has been passed in California and new US federal regulations are expected.

How do cookies figure into this?

These new laws require users give consent before ANY cookies inessential to website function are put on their computer. Just putting a cookie notice on your website won’t cut it.

How is Vendi helping clients?

We’re proactively addressing privacy management. By leveraging our technical expertise to educate and prepare our clients, Vendi keeps our clients ahead of the curve in both compliance and data tracking in a new age.

What does this mean for marketers?

We believe these laws are a positive trend because they put more power in the consumers’ hands, but they also mean marketers will have to be more creative. Cookies and data tracking help marketers target users based on terms they’ve searched or sites they’ve visited previously. Without this, marketers have to find new ways to reach the best prospects for their products and services. At Vendi, we’re using our decades of collective experience in digital marketing to created laser-focused targeted campaigns that aren’t reliant on GDPR-restricted data.

Unsure about your website?

We can audit your site for GDPR, technical performance and SEO, and help you make the improvements that count. Let's talk.

Contact Sam at 608-797-8540

Our stream of consciousness

Vendi adds award-winning journalist Mike Thompson to content team

La Crosse-based advertising agency Vendi Advertising has hired former WKBT anchor Mike Thompson as a content and PR manager. Thompson brings more than 20 years of experience in journalism, storytelling, media relations, strategic communications, public relations and marketing to his new role, in which he’ll be crafting content and strategy for a variety of local, regional and national Vendi clients. 

La Crosse Center brand identity takes Gold Graphic Design USA award for Vendi Advertising

New La Crosse Center logo receives prestigious national award for Vendi

Vendi receives business excellence award

Vendi Advertising has been awarded a 2020 Governor’s Business Excellence Award.