Digital Media Specialist

Work side-by-side with remarkable advertising and marketing professionals in a creative, productive, fast-paced and fun environment in downtown La Crosse. We offer our employees opportunities and support to do excellent work for top-notch clients. Competitive salary, annual bonus, unlimited PTO, remote work options, flex summer hours and great health, disability and retirement benefits.

Vendi is adding to its growing digital media team. The new digital marketing specialist will have experience and/or education in planning, building and managing digital marketing campaigns across a wide range of channels (paid search, social, programmatic display, streaming audio and video, etc.).

We require

  • 2+ years of experience in managing digital marketing campaigns or similar work experience
  • Strong time management skills
  • Familiarity with common website and application development processes, tools and related terminology
  • Exceptional organization and planning skills with great attention to detail
  • Extremely high-level verbal and written communication skills
  • Strong presentation skills
  • Effective personal and time management skills
  • Bachelor’s degree in relevant field of study; agency experience a plus

Job description

  • Build and manage digital marketing campaigns within various ad platforms, such as:
    • Google/Bing Ads
    • Social (Facebook/Instagram, LinkedIn, TikTok, Twitter, Snapchat, etc.)
    • Self-service DSPs (Basis/Centro)
    • Streaming audio and video services
  • Communicate with internal and external teams to implement tracking strategies to effectively measure and report on campaign KPIs
    • Create UTMs
    • Coordinate pixel placements and goal conversions
    • Consult on GTM and GA/GA4 configuration and troubleshooting
  • Create and manage client reporting dashboards
  • Work closely with the client team to ensure plan execution is consistent with overall marketing and communication objectives
  • Effectively manage campaigns to ensure advertising is delivered as planned and on budget; monitor campaign performance and provide optimization recommendations related to strategy, tactics, budgets, bidding, testing, targeting and creative)
  • Establish marketing goals and metrics; analyze and report regularly to agency team and clients
    • Well-rounded knowledge of campaign metrics and analytics tools
    • Able to provide insightful observations and key learnings supported with data
  • Assist in developing strategic media plans to meet client goals and objectives
    • Develop understanding of planning tools available to support the media planning process
    • Knowledge of digital and traditional media channels and how they can work together to drive results
  • Effectively present strategies, plans, analysis and results to agency and client teams

We’re looking for people who are

  • Dedicated to excellent client service and relationships
  • Organized
  • Strategic
  • Excellent communicators
  • Professional
  • Confident
  • Innovative thinkers and problem-solvers
  • Engaged in culture and media
  • Life-long learners
  • Respectful (and enthusiastic) for the ideas, expertise, talents and feelings of others
  • Appreciate both collaborative and independent work situations
  • Positive, fun to work with, and have an attitude and work habits that foster insight and productivity in others

Join us! Please introduce yourself and include a résumé, portfolio or equivalent.