Digital Media Specialist
Be part of a growing agency. Work side-by-side with remarkable advertising and marketing professionals in a creative, productive, fast-paced and fun environment in downtown La Crosse. We offer our employees opportunities and support to do excellent work for top-notch clients. Competitive salary, annual profit-sharing bonus, self-managed PTO, remote work options, flex summer hours and great health, disability and retirement benefits.
Position summary
The digital marketing specialist will have experience and/or education in building and managing paid digital marketing campaigns across a wide range of channels (paid search, social, programmatic display, streaming audio and video, etc.). This position ensures campaigns are carried out efficiently and effectively to meet our clients' objectives.
We require
- 1-2 years of experience in managing digital marketing campaigns or similar work experience
- Strong time management skills
- Familiarity with common media platforms, tools and related terminology
- Exceptional organization and planning skills with great attention to detail
- Extremely high-level verbal and written communication skills
- Strong presentation skills
- Effective personal and time management skills
- Bachelor’s degree in relevant field of study
Job expectations
- Build and manage paid digital marketing campaigns within various ad platforms, such as:
- Google/Bing Ads
- Social (Facebook/Instagram, LinkedIn, TikTok, Twitter, Snapchat, etc.)
- Self-service DSPs (Basis, StackAdapt, etc.)
- Streaming audio and video services
- Assist in developing strategic media plans to meet client goals and objectives with an understanding of both traditional and digital channels
- Project digital results using planning tools to support campaign KPIs
- Confirm tracking strategies are in place to effectively measure and report on campaign KPIs
- Create and manage live client reporting dashboards
- Collaborate with internal teams to ensure media plan execution is consistent with overall marketing and communication objectives
- Effectively manage campaigns to ensure advertising is delivered as planned and on budget
- Monitor campaign performance against established marketing goals and metrics
- Track paid media expenses with accuracy weekly to ensure campaigns are pacing and spending to budget as planned
- Well-rounded knowledge of campaign metrics and analytics tools
- Generate monthly and campaign-summary reports that include campaign data and analysis of campaign performance
- Provide insightful observations and key learnings supported with data
- Present analysis and results to agency and client teams with confidence and credibility
- Respond to emails and communications in a timely manner
We’re looking for people who are
- Dedicated to providing excellent client service and building long-term relationships
- Organized—you look for ways to work more efficiently
- Strategic—coming up with ideas to improve results motivates you
- Excellent communicators—you understand that clients and internal team members appreciate clear, concise communication
- Professional and courteous
- Confident, but when you make a mistake, you own up to it and learn from it
- Critical thinkers who love to dig in and solve problems—when you encounter something you’re not sure about, you research, ask questions and confirm rather than punt it
- Proactive—you anticipate needs, barriers and drive projects forward
- Curious and love to learn new things—you invite feedback and want to grow as a professional
- Respectful (and enthusiastic) for the ideas, expertise, talents and feelings of others
- Collaborative yet appreciate independent work situations—you’re disciplined and have no trouble getting work done if working remotely
- Engaged in culture and media
- Positive, fun to work with and have an attitude and work habits that foster insight and productivity in others