Copywriter
Vendi Advertising is seeking a writer to join our creative team.
The ideal candidate for this position will have experience in brand and creative strategy, direct and digital marketing, campaign development, web content strategy and advertising copywriting. A writing portfolio is required. Creative team experience is a plus. Agency experience is strongly preferred.
Located in beautiful downtown La Crosse, Vendi is a growing agency with a stellar client roster. Our team of 30 full-time professionals produce impeccable, award-winning, research-based, results-driven work in a culture of kindness, creativity and collaboration.
We offer a competitive salary, annual profit-sharing bonus, self-managed PTO, remote work options, flex summer hours and great health, disability and retirement benefits.
Job description
- Collaborate with agency teams to develop research-based strategies, concepts, direction, copy and content for brand, digital, advertising and web
- Interact with agency teams to understand business objectives, target audience characteristics and drivers, and competitive environments
- Translate information from creative briefs into engaging and compelling concepts and copy
- Ability to research and quickly grasp complex or technical client and industry information and write copy that is easily understandable
- Develop brand strategies plus brand identity and communication components such as brand ideals, brand promises, positioning statements, taglines, function statements, headlines, copy points and boilerplates
- Develop campaign strategies plus campaign components such as ad copy, brochure copy, web copy, direct marketing copy, social media copy, digital ad copy, scripts, news releases, case studies, talking points, project outlines, and writer's roughs
- Develop and manage optimized content and site maps for websites using Vendi's proprietary system, WordPress, Drupal or other CMS
- Develop structure, copy and tags for websites based on research-based SEO strategies and industry best practices
- Proofread using industry, client and agency style guides
- Create and maintain brand standards and style documents; maintain agency style guide
- Participate in creative brainstorming
- Contribute ideas for new business and current clients’ ad strategies
- Participate in agency and client team meetings
- Manage workload to project deadlines in agency project management system
- Track all hours in agency time management system
- Store all working and complete project files on agency server
- Assist with pitches, events, projects and tasks in whatever role needed
- Contribute to an environment that is creative, collaborative, responsive, fun, supportive, savvy, agile and efficient
We require
- Experience in a digital, web, marketing or advertising copywriting (agency experience strongly preferred)
- Experience in writing copy for web, mobile and social
- Experience in advertising strategy and concept development
- Experience utilizing market research and analysis
- Exceptional organization and planning skills with great attention to detail
- Strong verbal communication and presentation skills
- High-level expertise in editing, proofreading and grammar
- Strong time management skills
- Degree in writing, advertising, communications, journalism or related field (or equivalent experience)
At Vendi, we prioritize a culture of kindness, creativity and collaboration every day. Integral to that effort is the idea that people do their best work when they feel seen and supported as their authentic selves. We are committed to diversity, equity and inclusion across all areas of our organization and we have developed a plan to ensure our goals translate to action.