125 4th St N
La Crosse, Wisconsin 54601

608.788.5020

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Aerial view of kayaker in red kayak navigating Mississippi River backwaters framed by trees and algae
GDUSA Awards

Chileda Shine
brand identity

Renowned as a residential center dedicated to helping children with cognitive and behavioral challenges, Chileda looked to expand their services with in-home offerings and beyond. They asked Vendi for help developing a name, logo, messaging and brand standards that capture the program's transformative work and positive, lasting change for their clients. The new Chileda Shine name and identity represent:

— Dedicated professionals who see each person in their best light

— Therapies that provide each person the opportunity to shine

— Services that are provided outside the Chileda residential facility

Logo

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Logo system

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Color palette

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Usage

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