American Association of Nurse Anesthesiology Website

AANA’s all-new, robust WordPress site is laser-focused on CRNAs’ needs

AANA’s old Sitefinity main member website, AANA.com, needed an upgrade — both functionally and aesthetically. The association website needed to better support organizational goals, enhance the user experience, support and optimize marketing efforts and align with AANA’s in-house technology updates. AANA partnered with Vendi Advertising to drive the strategy, architecture, design, development, content, training, governance and launch of a new WordPress site that supports every CRNA at every career stage. Specifically, the new site:

• Clearly states who AANA is and what it stands for
• Reinforces the benefits CRNAs get from joining AANA — advocacy, a supportive team at every stage of their career and easy access to required continuing education (CE)
• Clarifies the value of membership for current members, increases the use of current benefits and inspires more CRNAs and nurse anesthesiology residents to join
• Provides AANA content editors with an easy and flexible admin experience to share timely, relevant and customized content with their members
• Implements UI/UX best practices to provide every visitor with a fast, intuitive and easy experience
• Measures and records website user behavior, allowing AANA to create better products, content and benefits for CRNAs
• Meets accessibility and privacy standards

An integrated member dashboard helps members stay on track with CE and more

CRNAs are required to complete core continuing education (CE) courses, programs and activities to maintain certification. AANA sought to streamline the often-confusing process of CE tracking and management to simplify their members’ lives. Vendi designed, built and integrated a custom membership dashboard into the new website. This popular, easy-to-use dashboard allows AANA members to log in and access their individualized:

• CE credit status/tracking (credits earned and credits to go)
• CE completion timetable
• CE transcripts (including CE credits reported and status of required core modules)
• CE course suggestions
• Membership status, account information and profile details
• Membership renewal timetable
• Recent CE and membership orders
• CRNA Malpractice Insurance coverage details

The new AANA.com boosts AANA’s growth and CRNAs’ overall excellence

Since launching in summer 2023, the new AANA.com continues to earn rave reviews from AANA visitors, members and content providers. The site’s welcoming new look, new features, intuitive functionality and faster-than-ever performance have enhanced simplicity and satisfaction for all users, who can now find the right information right away, quickly apply for or renew membership, get up-to-date CE details, reach out to AANA and much more.