Technical and community college to university transfer pathways—commonly known as 2+2 programs— represent one of higher education’s most under-leveraged enrollment channels.
This empirical research study establishes a national benchmark and provides actionable insights for colleges and universities seeking to improve marketing strategies and enrollment.
In this white paper, marketing and enrollment leaders will learn how to:
- Identify 2+2 transfer pathway audiences
- Understand the motivations, attitudes and perceptions that drive students' decision-making
- Effectively reach and influence these students
- Determine which institutional hurdles cause transfer pathway students to stall or stop out, and how marketing, advising and program design can address these issues
