Wisconsin 4-H Division of Extension Recruitment Campaign

Growing the next generation of leaders

While 4-H is rooted in agriculture, it has grown into so much more. The Division of Extension partnered with Vendi to launch a statewide campaign to share how the organization has changed and inspire a new generation of children to enroll in the program.

The campaign targeted parents of early school-age children and leveraged a mix of cable TV, CTV and online video, programmatic display, streaming audio and Meta ads. Vendi also created a toolkit for county 4-H program coordinators to customize and use in their local markets. The toolkit included a series of Facebook post templates, print ads, postcard mailers and a take-home flier.

Following the launch of the campaign, new member enrollments increased 13.4%.