School Specialty Education Essentials, Cary, Illinois
School Specialty Education Essentials is the leading division of the largest United States distributor of school supplies, furniture and equipment. After careful research into how to best reach the key decision makers in the Education Essentials purchase process, we developed a trade publication advertising strategy that increases brand awareness, builds credibility, utilizes co-op advertising dollars and ultimately impacts sales. Advertising that is harmonious with and relevant to publication editorial content is pursued and "added value" is always required.
School Specialty Education Essentials is the leading division of the largest United States distributor of school supplies, furniture and equipment. After careful research into how to best reach the key decision makers in the Education Essentials purchase process, we developed a trade publication advertising strategy that increases brand awareness, builds credibility, utilizes co-op advertising dollars and ultimately impacts sales. Advertising that is harmonious with and relevant to publication editorial content is pursued and "added value" is always required.
