American Cancer Society, Midwest Division
The American Cancer Society needs the support of communities, volunteers and donors in order to win the fight against cancer. We develop high reach and frequency media campaigns of radio, cable and newspaper to increase the number of calls to the American Cancer Society's 800 number during key times throughout the year. We also identified opportunities throughout the Midwest region to use both non-profit public service announcements and paid, fixed position spots for maximum response.
The American Cancer Society needs the support of communities, volunteers and donors in order to win the fight against cancer. We develop high reach and frequency media campaigns of radio, cable and newspaper to increase the number of calls to the American Cancer Society's 800 number during key times throughout the year. We also identified opportunities throughout the Midwest region to use both non-profit public service announcements and paid, fixed position spots for maximum response.
