Airborne Datalink, La Crosse, Wisconsin
As a provider of wireless, Internet service, Airborne faced stiff incumbent competition. To differentiate Airborne from other Internet service providers, we launched a promotional marketing campaign that including repositioning through television and radio, plus direct mail to educate the public on the services that Airborne provided and to encourage users to make the easy switch to wireless.
As a provider of wireless, Internet service, Airborne faced stiff incumbent competition. To differentiate Airborne from other Internet service providers, we launched a promotional marketing campaign that including repositioning through television and radio, plus direct mail to educate the public on the services that Airborne provided and to encourage users to make the easy switch to wireless.
