State Bank Financial, La Crosse, Wisconsin
For this 127-year regional banking leader, Vendi designed and executed a multi-market rebranding strategy. Based on extensive customer and market research, and leveraging the corporation’s stellar reputation, we developed a brand strategy that positioned State Bank Financial to compete effectively with community banks, credit unions and national banks in a growing service area.
For this 127-year regional banking leader, Vendi designed and executed a multi-market rebranding strategy. Based on extensive customer and market research, and leveraging the corporation’s stellar reputation, we developed a brand strategy that positioned State Bank Financial to compete effectively with community banks, credit unions and national banks in a growing service area.
